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Isagenix Press Release
Top Achievers Event in Los Angeles Rejuvenates Isagenix Leaders
LOS ANGELES, Calif. - Jan. 21, 2006 - More than 300 Isagenix Associates attended the Top Achievers Event Jan. 20 and 21 in Los Angeles. Many felt it was the most impressive event the company has yet to host.
"I've been in network marketing for 17 years, and I've never seen anything like this in my entire life," said Jimmy "the Butcher" Smith from Westchester, Penn., at the conclusion of the event. "This event was the no. 1 event I've ever attended."
"On every level, this surpassed my expectations," added Tina Bonelli from Moreno Valley.
After the Isagenix staff ignited the audience by running into the room and onto the stage while high-energy music played, President and CEO Jim Coover provided the opening remarks.
"We are on the verge of taking this company to the next level," said Smith. He then acknowledged the various leaders in the room by having them stand, concluding with the Crystal Executives.
Kathy Coover, Senior Vice President of Sales and Marketing, followed by warning attendees: "This weekend we're just going to blow your mind. We're going to see the future." She quickly began fulfilling that promise by unveiling the new Isagenix logo, which the audience enthusiastically applauded.
"The most important thing in our logo is the 'A'-that stands for you, our Associates," she said.
Jim Coover then gave an historic overview of the company, followed by Kathy detailing the goals for 2006. While speaking about additional tools Associates will have for recruiting, she teased the audience with the new Web site unveiling to occur the next day. "We're going to have to pull you off the ceiling when you see the new Web site."
The new Isagenix staff members were then introduced and spoke briefly to the audience: Larry Lantieri, Director of Field Development; Jeffery E. Pizzino, Director of Communications; and Jim Pierce, Chief Financial Office/Chief Operating Officer.
"We're investing millions to prepare for momentum," stated Jim Pierce as he outlined how Isagenix is preparing for growth.
Friday evening concluded with goals and comments from the Leaders.
"We haven't made a million dollars yet, but we have a million dollars worth of friends," said Paul Perkins, from Layton, Utah.
Jim Coover kicked off Saturday by articulating the company's vision statement. "We're giving people health, wealth, and happiness," he said. "But we have vision and a passion that goes even deeper than that. We want a company that can be recognized for helping relieve people from their physical pain, their financial pain, and in the process become the largest health and wellness company in the world."
Vice President of Marketing Rick Despain then took the stage to introduce the company's newest product, IsaFuel, and display the latest sales tools. Upon hearing IsaFuel was hulled hemp seed, the crowd exploded with a level of excitement that approached mayhem. Once calm was restored, Despain took the opportunity to carefully point out the nutritional benefits of non-THC hemp, along with the added IsaLyte trace mineral citrate.
"Hemp seed has been a nutritious meal for man for over 25,000 years," said Despain. "It has highly digestible, complete protein-with all nine essential amino acids-and a perfect three-to-one balanced ratio of Omega-6 to Omega-3 essential fatty acids."
The remainder of the event included several recognitions, a presentation of the Childhelp philanthropy program (which included several heartfelt comments from some of the Leaders), and Kathy Coover's unveiling of the new Isagenix Web site. The latter elicited the event's loudest and longest applause with Associates yelling "Awesome!" and "Excellent!" upon seeing the redesign.
After Jim and Kathy Coover's concluding remarks, the room was filled with electricity as the Leaders united by joining hands and dancing to "We Are Family."
"This was the best event we've ever had," said Kathy Coover. "There was so much energy in the room, so much excitement with the leadership. It's indescribable. This company is going to go into momentum this year. Mark my word."
Jimmy Smith concurred: "Isagenix will be the next billion-dollar company. Isagenix will make more millionaires than any other network marketing company."
