Do you know the most vital step to take before beginning your new business venture? It’s a step that’s often overlooked or even viewed as not being important, but I promise you, it’s one of the most important things you can do. Before you get started, you need to do some soul searching to reflect on your vision and purpose in life. My personal vision is to create a safe home for people in network marketing in which they can rely on, build their future, become successful and get passionate about the industry. My mission is to impact world health and free people from physical and financial pain. Your vision may be entirely different, and that’s absolutely fine.
Each of us has an intrinsic purpose—some special reason why we are here, living now, in this world. It is our basis for being, the passion that generates our master plan. Discovering or defining your passion is one of the most helpful things you can do for yourself. You must build a belief system so strong that nothing can shatter your goals. The moment you carry the conviction of belief—fueled with absolute passion—is that moment your dream will become reality.
Build your belief in the industry of network marketing. Some naysayers will try to take your dreams away and discourage you from joining the industry. Read some of the outstanding books and magazines on network marketing to get the facts and the figures on the industry. A few suggestions are:
Build your belief in your company’s products. Educate yourself on their products and speak with passion about them. You must develop a powerful story to share with others—why you love the company and why you are sharing their products. It is the music you sing to others. Your enthusiasm is infectious. It radiates in your face and in your voice, and others will instinctively want to join you.
Build your belief in your company’s compensation plan and share this with conviction as well. Let others know what sets your plan apart from others. Speak to why it is so powerful in supporting distributors to create residual income. Borrow success stories from other people in your company if you are just getting started. Stories are what get people excited about the business.
The very most important element to success is to believe in yourself. You can do this, and you can do it with intensity and with passion. Believe you can. The only thing that stands between you and what you want from life is the question of whether you have the will to try it and the faith to believe that it's possible.
Once you have your belief structure and passion in place, establish your goals and your business plan for building your organization. Make a commitment to your business consistently and persistently and stay laser-focused on your goals and dreams.
If you wish to go to the top, you will need to stretch yourself and build your team through many modalities. Start with your warm market first. If you don’t approach your warm market, someone else will. Learn to acquire referrals from your warm market. You will never run out of people to talk to if you ask for referrals. For example, you can say, "I just started my own business and I am looking for some entrepreneurial people who are looking to generate a secondary income. Do you know anyone?" Develop some approaches that are powerful and will create curiosity. Then use the tools available to you from your company’s website, CDs, DVDs, brochures, catalogs and the like. The key to building a massive organization and income is to create duplication within your group. People are not duplicable, but systems and tools are. Develop a system for recruiting for your organization.
By using the company’s tools, people whom you are approaching will think to themselves, "I can do this! I can refer people to the company tools." Then ask your people who have reviewed the tools this simple question, "Have I given you enough information to make a decision today?"
When they say yes to your business, it is imperative to get them into action as soon as possible. Set a time to interview your new distributors. Find out what their goals are and why they are pursuing the business. Once you establish their needs, help them achieve their goals.
Every successful business begins with a plan. The following interview will help you develop your plan and should be conducted with every Associate you enroll: (Take notes to keep on file, and record name and date of interview.)
There are many ways to build your business. Develop your plan and help your new Associates develop theirs.
By using this interview, you will be able to determine if this new Associate is an A player, B player or C player. An A player is someone who will do whatever it takes to be successful. A B player is someone who will pursue the business part-time and will put in moderate effort. A C player is a customer and will use the products only.
By making this distinction, you will be focused on the people who want this as a business. People need this financial product! Work with the people that have the same goals as you do. Don’t try to drag people into the business or across the finish line. The key is to find the A players and help them become successful. Help the B players achieve their goals and the C players can be loyal customers. Build a strong, nurturing relationship with them and work as a team. This is a fun business!
One technique I have used over and over is the "10 Name Quick Start". The key is to create the urgency with your new distributors. Tell them, "I have a system that will rapidly explode your business. I need the names of your top 10 people today. Think of all the people you know who have a burning desire to change their financial status. Think of all the entrepreneurial people you know that are already successful and have a positive attitude, people who have a desire to make a difference in the world. Write their names down, phone numbers, addresses and e-mail addresses, and get them to me by tomorrow. I will personally call all of these people with you and we will jumpstart your business into the profit mode."
I always make an offer like this: "If you get those names to me tomorrow and someone becomes interested, I will send them out one of our company CDs." I then start calling their people with them, and if I run into an energetic person who seems to be excited about the program, I make them the same offer: "Make your list of 10 people and I will call all of them with you." By doing this, I am working deep into my team and creating depth that will drive the checks. Do this; it works. Keep on going and work even deeper. You will never run out of names this way and will have an unlimited source of referrals.
My personal experience with building three successful network marketing businesses is you have to sponsor a lot of people to find the ones with desire and motivation. Once you find these people, help them become leaders. Work with them by doing 3-way calls, home presentations, and meetings. Develop self-sustaining leaders who can stand on their own. Have fun with your team. Build that loyalty and relationship that is unstoppable. Creating that team concept can be your way to building the long-term relationships that are crucial to your success.
One exercise I do every morning before getting up is that I ask myself this magic question: What do I have to be grateful for? After reflecting on these positive things in my life, I start my day with zest and passion for the world. I also have written down all these things that I am grateful for and keep them by my desk so I can reflect on them throughout the day. This keeps me laser-focused on my goals and keeps my heart passionate about what I am doing.
Discovering, defining and acting in accord with your purpose naturally leads to passion. Many of us try to get passionate about our goals. That doesn’t always work because passion comes from being who we are, not doing what we can. Our vision generates passion—the driving force, the desire and zest for life that are unstoppable! Lead your business with enthusiasm and joy, and you can achieve your objectives. Network marketing is free enterprise at its best. Develop a passion and love for it, and it can be the vehicle to realizing all your dreams.